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List Properties
View statistics and change the basic properties of a list in Email Studio.
| Field | Description | Options |
|---|---|---|
| List name and description | The list name displays in the list workspace and in sends. | To change the name of the lists or the lists description, make your modifications to the text box at the top of the Properties tab. |
| Campaign Association | To associate the list with a campaign. | Select the plus button, select the radio button for the appropriate campaign, and select OK. Or click Create Campaign to create a campaign. |
| External Key | The external key is a unique identifier for the list. This value is used by developers in their API calls to access the list programmatically. | To change the external key of the list, make your modifications to the text box and click Done. |
| List ID | The unique identifier created by the application. | |
| Created and Last Modified | Date on which this list was created and the date when it was last modified. | These dates are recorded. |
| Location | List folder in which this list is located. | To relocate the list, click the Change button, which opens Select Location showing your list folder structure. Click the desired folder and click OK. |
| Type | All lists are standard lists. | Type is set by the application. |
| Public | The public option results in this list being displayed in the Subscription Center. A subscriber can opt in or opt out of any public list. | Click the checkbox to set the list to public. |
| Size | Number of subscribers who currently belong to this list. | To add subscribers right from the properties tab, click Add Subscribers and select Import or Manually. To view more details about the lists membership, click the Subscriber tab. The Tracking tab shows list composition, provides access to reports, and recent sends. |
| Double Opt-in Behavior | Double opt-in requires your subscribers to confirm their email address. | Click Edit, select the Require subscribers to provide confirmation of valid email address checkbox, and choose the email that contains the double opt-in link. Optional, select a Marketing Cloud Engagement or external opt-in landing page to display to subscribers when the double opt-in link URL is clicked in your email. |
| Welcome Email | A welcome email is the email a new subscriber receives after joining the list. | Click Edit, select the Send Welcome Email checkbox, and select the welcome email to send to subscribers. Adding a Welcome Email to a list is no longer supported starting in the second half of 2020. Use Journey Builder to create personalized, automated multichannel campaigns. |
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