Lists with Enhanced Subscriber Features

Learn about enhanced subscriber lists in Email Studio for Marketing Cloud Engagement.

A list is a collection of subscribers that receive your communications. All your subscribers belong to the All Subscribers list in your account. You create as many lists as you need to segment your subscribers so that you can target your email communications. For example, you can create a list for your monthly newsletter, your weekly coupon offer, and a special announcements list. Once you create a list, you can send emails using your list or you can create a group from a list to target a more specific segment of subscribers.

When you create a list, you decide whether to make it public. If you make a list public, then a subscriber sees the name of the list in the Subscription Center and has the option to opt in or -out of the list.

Note If a subscriber uses the forward button in their email client instead of the Forward to a Friend feature to forward your email, the subscription center link will still point to the original subscriber's subscription center. For example, if Lee forwards your email to Ali, and Ali clicks the Subscription Center link in the footer of the email, Ali sees Lee's subscriptions.

You must first create a list, then you can add subscribers to lists in one of two ways:

• Individually
• Import a file containing subscriber data

Becoming an effective email marketer requires constant list cleansing and hygiene. In addition, ISPs sometimes use old email addresses as spam traps aimed at catching commercial e-mailers with old lists. The size of your list is not nearly as important as the quality of the list, how it was captured, how often it is cleaned, and how well the subscribers respond to messaging. For optimization of email marketing, it is imperative that lists consist only of opt-in subscribers - those who are anticipating and are interested in your email correspondence.

Subscribers showing no activity, opens, or clicks, for six months or more are very unlikely to respond and are more likely to complain, causing the potential for ISP blocking. Maintaining your lists is an important part of sending emails.

You can grow your subscriber lists in many different ways. Marketing Cloud Engagement prohibits importing or adding subscribers from purchased lists, email-appended lists, and email address data obtained by methods other than a direct opt-in. Using these prohibited list types increases the likelihood of blocked sends due to spamming.

• Using Lists in Marketing Cloud Engagement
  Review an example of using a list in Email Studio.
• Create a List
  Create a list of subscribers who match the attributes you select in Email Studio.
• List Properties
  View statistics and change the basic properties of a list in Email Studio.
• Copy and Move Subscribers
  Copy one or more subscribers from one list to another list while retaining them on the original list, or you can move subscribers off one list to another. Subscribers are always included in All Subscribers in Email Studio. You can copy subscribers from All Subscribers to another list, but you cannot remove them from All Subscribers.
• Import into a List
  Import enhanced subscriber data into a list in Email Studio.
• Export a List
  Export a subscriber list from Email Studio.
• Delete a List
  Delete an enhanced subscriber list from Email Studio.