Publication Lists in Email Studio

Prerequisites

This document is intended for email users who are responsible for sending and managing email and SMS message sending. An understanding of data extensions and the Web Service API may be required when working with publication lists.

Publication Lists

A publication list helps you manage how subscribers receive several different categories of emails or SMS messages. For example, send newsletters, advertisements, and alerts. Each of these is a different category, so create a separate publication list for each category. When you send a newsletter, associate the send with the newsletter publication list to identify to the system what kind of content is inside the publication.

Publication lists help you manage subscribers' unsubscribe or opt-out actions. Having a separate publication list for each communication type enables you to honor an opt-out request from one publication type without unsubscribing that person from all previously subscribed-to publications. If you use only one publication list for all of a subscriber's communications and if that person opts out of one publication, that subscriber will be opted out automatically from all publications. Additionally:

• Use a publication list to filter the audience of an email send, which ensures your publications are sent to the subscribers who want to see them.
• Use a publication list to show and adhere to regulatory compliance to CAN-SPAM laws.
• Use a publication list for each communication type, such as newsletter, weather alerts, and coupons.
• Use a publication list to control who receives particular communications from a company. In Enterprise 2.0, publication lists can be shared between parent and child business units.