Send to a List in Email Studio

Send to a subscriber list with enhanced features in Email Studio for Marketing Cloud Engagement.

1. Hover over Subscribers.
2. Click Lists.
3. From here there are multiple locations to send from:
   • Click the checkboxes next to each list to send to and click Send.
   • Under Actions click Send.
   • Click the name of a list and click Send.
4. Click Next.
5. Select the email to send.
6. Click Next.
7. Choose the email to send to the lists.
8. Choose Recipients Dialog Box - the lists previously selected are checked. Optional, you can add or remove groups and lists in this step.
   Select the target recipients to send the email to. Can you send to lists and groups, or data extensions with an associated publication list, or an Audience with an associated publication list, or a Data Filter with an associated publication list. Depending on the features enabled you see different options. We recommend sending to a maximum of 50 lists. If you exceed 50 lists, you can have trouble viewing tracking for that send. When sending to data extensions or an audience check De-duplicate subscribers by email address if you do not want subscribers to receive multiple emails.
9. Click Next.
10. Choose Excludes and Suppressions Dialog Box
    This box allows you to refine your recipients and is an optional step depending on your business needs. This option is only used when some subscribers are selected as recipients but you do not want to send to them. Any recipient that is listed as a target audience and listed on an exclude or suppression list will not get the email.

    • Select the subscribers you wish to exclude or suppression from this send.
11. Click Next.
12. Send Options Dialog Box
    • Subject - Select the Insert Dynamic Content icon next to the subject line to send a dynamic subject email. Select the Insert Personalization icon to add personalization to the subject line.
    • Preheader - Preheader is text displayed after the subject line when an email is previewed. The preheader can be modified in email properties.
    • From Options:
      • If you wish to choose a specific email address from which you want to send the email message, click the top radio button next to Use the following from name and address. Select the from name and address in the dropdown menu.
      • If you wish to use a send classification, click the radio button next to Select a send classification and select the send classification from the dropdown menu.
        • Override sender profile with: - Determines whether the interaction uses a different sender profile than what is specified on the send classification. If you select this checkbox, you must select a sender profile to use.
        • Override delivery profile with: - Determines whether the interaction uses a different delivery profile than what is specified on the send classification. If you select this checkbox, you must select a delivery profile to use. Contact Global Support or your account representative if these options are not available and you are interested in having then enabled.
    • Send Options:
      • Allows you to select Send as Multipart MIME. The system sends both the HTML and Text version of the email (including the text version you have created) and whichever version is accepted by the subscriber's email client is delivered. If Multipart MIME is not enabled in your account contact global support to have it enabled.
      • Allows you select Track all links found within this email. If you select this checkbox, the system collects tracking on the links.
      • Allows you to select to Suppress this send from reports. If you select this checkbox, the email is sent to the designated list without the job appearing in the Performance Reports. The job is automatically added to the Test Send Emails folder.
      • Allows you to select Enable send logging to a data extension. If Send Logging is not enabled in your account contact global support to have it enabled.
      • Allows you to select the Tracking Destination folder. If you select a predefined folder, the job will automatically be placed in that folder at the time of send.
    • Testing Options - If this feature is enabled in your account, the Email Send Wizard includes an option labeled Send All Emails to. An email is generated for each subscriber and delivered to a single test address that you specify. The key benefit of this option is that you are able to see exactly how each email looks to each subscriber. If you used personalization strings and/or dynamic content in the email, each email contains the data specific to the targeted subscriber. Emails that you send to a test list or via the Email Send Wizard's test option are charged to your account in the same way as any emails that you send to your subscribers. Keep in mind that the test email address receives as many email messages as there are subscribers on the list or group selected. If the lists and groups you select contain many subscribers, using this feature may not be a feasible option contact global support to have it enabled.
13. Click Next.
14. Schedule Send Dialog Box
    • Send Email - This box allows you to select whether to send your email Immediately or Later. If you choose Later, you can select the date and time of the send.
    • Send Throttling - Send Throttling allows you to select a range of hours during which you want to send your email. A Start and End time required. You can also specify how many emails you want to send per hour during that time.
    The system sends emails during the hours you specify every day (starting the day you send the email) until all the emails are sent. When using Send Throttling, you should not schedule the email in the upper half of the dialog box. Send throttling overrides scheduling, but scheduling the email can corrupt the send throttle process. It's imperative that you either schedule the email to send in the future or select the Send Throttle checkbox.
    The system begins processing the email send job at the start time you specify. The send is not spread evenly between the start and end times. The system continues sending during the specified time range until the send is complete or the end time you specified is reached, whichever comes first. If the end time is reached before the send is complete, the system will continue the send the next day at the same start time. This process continues until the send is complete.
    You can use Send Throttling for the following reasons:

    • To control inbound traffic to a website, meaning, the interest generated by email may result in server crashes due to too many people visiting.
    • To limit the number of emails sent to a particular domain each hour.
15. Click Next.
16. Confirm Send Dialog Box
    This box allows you to review the summary of your email's information before sending. If there are validation errors, you see the Validations errors dialog box.
17. After verifying all the information is correct, select the This information is correct check box and click Send.