Sender Profile

A sender profile specifies the From information for a send in a central location. Email Studio reuses that information across multiple sends without requiring selection each time. The sender profile contains the name and address that the message appears to be from in the subscriber's email client.

Select a sender profile when you create a send classification. You can override the sender profile on the send classification when you include the send classification in a message interaction.

When you create a sender profile, choose a user from your account. The system gets the name and email address from the user profile to use as the From information in the email send. You can also choose to enter a From name and email address, which don’t have to appear on a user profile.

If you choose a sender profile from a dropdown and change that From Name or From Email Address, those changes reflect in the created sender profile. The sender profile still uses the original From email address and From name for that sender profile, not any updated fields.

If you enable the Subscriber-Specific From feature, create a subscriber attribute or data extension to contain the subscriber-specific from information before performing this procedure. After you create a data extension containing From addresses, you can use an AMPscript lookup function to dynamically set the From name and From address. When using AMPscript, add a fallback address to populate the From email address at send time in cases where the addresses in your data extension are unverified. The Fallback address must be verified and sendable or the Fallback address fails at send time.

%%=Lookup("ReplyInformation","Name","State", state)=%%

You can create an extra attribute or field on your sendable list or data extension and enter a standard substitution string in these fields, such as %%FromName%%.

This feature requires enablement for your account. Enabling this feature helps you to more effectively manage your replies by providing more options. Contact your account executive to enable this feature.