You are here:
Suppression Lists in Email Studio
You can use suppression and publication lists to manage opt-ins in Email Studio for Marketing Cloud Engagement. Use publication lists when you send email and SMS messages to a sendable data extension. Use suppression lists with guided, user-initiated, and triggered email sends.
A suppression list is a list of subscribers that you don't want to receive your communications. Suppression lists filter out subscriber keys and prevent those keys from receiving your messages. Suppression lists serve as a “do not contact” list for your email sends.
- Keys with a history of spam complaints
- Unsubscribe lists from previous providers or advertisers
- Keys of your competitors
- Canceled customers
Suppression lists help you manage the unsubscribe or opt-out actions of your subscribers. A single public suppression list affects the subscription center.
Use suppression lists to:
- Ensure that your messages are only sent to the subscribers who want to see them.
- Demonstrate your compliance with anti-spam laws and regulations.
- Control who receives particular communications from your company. In Enterprise 2.0, you can share suppression lists between parent and child business units.
Suppression lists contain fields for Email Address, Subscriber Key, Unsubscribe Date, and Unsubscribe Reason. You can’t add to or remove fields from a suppression list.
- Using a Suppression List
A suppression list is a list of subscribers in Email Studio that you don't want to receive your communications. Suppression lists filter out subscriber keys and prevent those keys from receiving your messages. - Subscribers on a Suppression List
Marketing Cloud Engagement lets you add subscribers to a suppression list in Email Studio via an Automation Studio import activity, SOAP Web Services API, or the import wizard in Email Studio Suppression List. The subscriber must be imported without a status column. Subscribers can also add themselves to public suppression lists via their subscriber center. When a subscriber uses a one-click unsubscribe, the subscriber is added to the suppression list. The subscriber remains on the list, data extension, or publication list with a status of Unsubscribed. - Create a Suppression List in Marketing Cloud Engagement
To prevent your users from receiving your messages, create a suppression list. You can also let users control whether they receive messages by making the suppression list public in the subscription center. - Apply a Suppression List to a Marketing Cloud Engagement Send
Apply suppression lists to guided sends, user-initiated, and triggered emails in Email Studio.
