Unsubscribe Settings

Choose one of the two options under the Properties settings of a business unit:

• Subscribers will be unsubscribed from all business units in the Enterprise
• Subscribers will be unsubscribed from this business unit only

Subscribers will be unsubscribed from all business units in the Enterprise

• If you unsubscribe the subscriber in the All Subscribers list at the business unit level via an Automation Studio import activity, the same subscriber is unsubscribed in the All Subscriber list at the enterprise level.
• If you activate the subscriber in the All Subscribers list at the business unit level via an Automation Studio import activity, the same subscriber is not activated at the business unit level. This behavior occurs because the subscriber is master unsubscribed in the All Subscriber list at the enterprise level.
• If you activate the subscriber in the All Subscribers list at the enterprise level via an Automation Studio import activity, the subscriber is not activated at the enterprise level. This behavior occurs because the subscriber is unsubscribed in the All Subscriber list at the business unit level. Activate the subscriber at the business unit level manually or with an import activity.

Subscribers will be unsubscribed from this business unit only

• If you unsubscribe a subscriber in the All Subscribers list at the business unit level via an Automation Studio import activity, the subscriber is not unsubscribed in the All Subscriber list at the enterprise level.
• If you activate the subscriber in the All Subscribers list via an Automation Studio import activity at the business unit level, the subscriber is activated at the business unit level.