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URL Expiration
The URL Expiration feature allows administrators to configure when to expire tracked links and where to redirect them. An admin sets a threshold for expiration, and as long as the click occurs before that time, the link resolves to its original location. After that point, the link opens the redirect URL.
URL Expiration applies to links tracked by Marketing Cloud Engagement. By default, all links are tracked, including standard Profile Center, Unsubscribe, View as Web Page, Preferences, or Forward-to-a-Friend links. You can disable link tracking during the sending process for sends where you do not want links to be tracked or expire.
These configurations are set at the level of each individual subscriber in an email sends. The countdown for the expiration threshold for a links begins at the deployment time for each individual subscriber in an email job. The link expiration date is the send date of the email job, plus the number of days defined by the expiration threshold. The same email with the same links sent at 2 different times for 2 different jobs have different link expiration date. Some links may take up to 30 days past the set threshold to expire for emails sent before the March 2017 release.
Feature Components
The URL Expiration feature includes three primary components:Settings Source displays the level at which the URL expiration settings have been configured. This setting change when settings are configured at a different level.
- Settings source
- Expiration threshold
- Redirect URL
Here are the possible values.
- This Account: URL Expiration settings for the account the user is in
- Enterprise: URL Expiration settings are set at the enterprise level and used by the child business unit
- System Defaults: Marketing Cloud Engagement default settings
Default URL Expiration Headings
Administrators are not required to define expiration or redirect settings for their accounts. If an administrator does not define settings, then system defaults determine when links expire and where links redirect. The default expiration threshold is 60 days; the lowest limit for the expiration threshold. The upper limit is 730 days or 2 years.
Custom URL Expiration Settings
Administrators can choose to configure their own settings instead of using the system defaults. Settings can be configured at the individual account level, or at the enterprise level.
To apply enterprise-level settings, child Business Units must not configure settings for their individual accounts. After an account has set its own settings, it cannot revert to the Enterprise or system default settings.
Permissions
All users who have access to Send Management in Admin have permission to view the URL Expiration settings. However, users must have update URL Expiration permissions to changes the settings.
- Set URL Expiration
You can change the URL expiration settings in Marketing Cloud Engagement.
