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Einstein and Analytics in Marketing Cloud Engagement
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            Configure Google Analytics Web Tracking

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            1. Salesforce Help
            2. Docs
            3. Engagement: Einstein and Analytics

            Configure Google Analytics Web Tracking

            To track the URLs used in Journey Builder emails and SMS activities in Marketing Cloud Engagement, set up Google Analytics 4 (GA4) property tracking. Configure tracking parameters in Google Analytics first, and then enable them in Engagement Setup.

            1. From Engagement Setup, go to Data Management, and click Parameter Management.
            2. Click GA4 Property Tracking.
            3. In the Google Analytics Tracking section, click Edit.
            4. On the Web tab, enable the tracking parameters.
            5. Save the settings.
             
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