Journey Analytics Metrics

Learn about the metrics and dashboard tiles available on the Journey Analytics dashboard with the Google Analytics 4 integration. View journey performance against the goals you set and email and site metrics all in one place. App and web conversion events appear in context with your journey’s native metrics. To display the metrics that matter most to you, customize your dashboard’s appearance.

• Journey Analytics Dashboard
  Access unified cross-channel performance data in Journey Builder, and easily track your marketing campaign’s effectiveness. Journey Analytics, powered by Google Analytics, unites Marketing Cloud Engagement SMS, push messaging, and email capabilities with Analytics behavioral data in a single dashboard. You can compare how goals configured in Google Analytics perform over time, and you can see ecommerce, messaging performance, and site usage data.
• Google Analytics Goals Tile
  Google Analytics goal metrics are aggregated at the journey level in the Journey Analytics dashboard. Goal data provides insight into how the journey contributes to the overall success of your marketing strategy. Get information about completed activities, such as purchases and user engagement for website traffic generated by Marketing Cloud Engagement activities. Configure the dashboard to display up to five goals.
• Google Analytics Delivery and Engagement Tiles
  View Google Analytics email, SMS, and push message performance metrics in the Journey Builder Analytics dashboard. Monitor how email, SMS, and push message interactions drive the online behavior of subscribers through live metrics. Metrics can include page views, bounce rate, goal completion, conversion rate, and average order value.
• Google Analytics Conversions and Revenue Tiles
  View Google Analytics ecommerce metrics in the Journey Builder Analytics dashboard in Marketing Cloud Engagement.
• Google Analytics Traffic Tile
  Gain insights that help you evaluate the impact of your marketing communications strategy. View Google Analytics site usage metrics on the Journey Builder Analytics dashboard in Marketing Cloud Engagement.
• Google Analytics Engagement and Views Tiles
  Find out which marketing content is reaching your customers. Monitor the engagement that your messages are driving by checking out Google Analytics views and engagement data on the Journey Analytics dashboard.