Account Activity in Journey Builder

To create or update an account in Sales or Service Cloud based on attribute relationships, use the Account activity in the Marketing Cloud Engagement Journey Builder app. Populate Sales or Service Cloud account fields with Marketing Cloud Engagement attributes, other values from the journey, or with fixed values you designate.

• Create an Account Activity in Journey Builder
  Create a Sales or Service Cloud account activity in Marketing Cloud Engagement.
• Update an Account Activity in Journey Builder
  You can update a Sales or Service Cloud account through a Journey Builder activity in Marketing Cloud Engagement.