Loading
Journeys and Automations in Marketing Cloud Engagement
Table of Contents
Filter by (0)Add
Select Filters

          No results
          No results
          Here are some search tips

          Check the spelling of your keywords.
          Use more general search terms.
          Select fewer filters to broaden your search.

            Search all of Salesforce Help
            Search all of Salesforce Help
            Activity Types

            You are here:

            1. Salesforce Help
            2. Docs
            3. Engagement: Journey Builder and Automation Studio

            Activity Types

            Learn what each Journey Builder activity does.

            Messages

            Activity Name Description
            Email Sends any email created in Email Studio or Journey Builder to contacts that reach this activity.
            SMS Sends SMS messages configured in MobileConnect to contacts that reach this activity.
            Push Notification Sends push notifications to contacts that reach this activity.
            Inbox Sends a message to the app inbox of contacts that reach this activity.
            In-App Message Sends a full-page, window, or banner message to contacts that reach this activity.
            LINE Carousel Message Sends a LINE carousel or multi-content message to contacts that reach this activity.

            Advertising

            Activity Name Description
            Advertising Audiences Creates an Advertising Audience from available social networks.
            Advertising Campaign Creates an Advertising Audience and a simple Facebook advertising campaign.

            Flow Control

            Activity Name Description
            Decision Split Divides contacts based on a change in data associated with a contact. When you add a Decision Split activity, the journey evaluates contact data to decide the path to send each contact on.
            Random Split Divides the group of contacts in the journey into random groups in a configurable number of branches.
            Engagement Split Divides contacts based on a customer behavior. You configure the customer action that Journey Builder evaluates to determine which path to send contacts down.
            Join Directs contacts from one branch into another branch. Marketers split contacts into two or more branches and then reunite the contacts on the same branch so that they flow toward the same endpoint.
            Wait By Duration Keeps contacts from reaching the next activity for the time period set by a marketer.
            Wait By Attribute Keeps contacts from reaching the next activity until the day and time stored in a date-based attribute for that contact.
            Wait Until Date Keeps contacts from reaching the next activity until the specified end day and time.
            Custom Split Enables a marketer to customize a split activity to meet company-specific needs.

            Customer Updates

            Activity Name Description
            Update Contact

            Automatically updates a contact’s data in a data extension. Marketers select a data extension where the activity updates data and choose the Attribute or Value that the activity is to update. Updating an Attribute or Value overwrites a value in an existing row. The existing value doesn’t increase incrementally and new rows aren’t added.

            If no rows for the associated ContactKey exist, the system adds a row. If there are one or more existing rows for the associated Contact Key, the system updates existing rows and doesn’t add new rows.

            Sales and Service Cloud

            Activity Name Description
            Object Activity Creates or updates a Sales and Service Cloud record in an object when a contact in the journey reaches it. Use this activity when a journey creates or updates a custom object.
            Contact Creates or updates a contact in the Sales and Service Cloud for each Marketing Cloud Engagement contact that reaches this activity.
            Opportunity Creates an opportunity record in the Sales and Service Cloud. You can use Marketing Cloud Engagement contact attributes to populate fields on the opportunity record.
            Convert Lead Converts qualified leads from Sales and Service Cloud
            Task Creates or updates a task in Sales and Service Cloud for each Marketing Cloud Engagement contact that reaches this activity.
            Update Campaign Member Updates a Campaign record in the Sales and Service Cloud.
            Add Member to Campaign Looks up Campaigns in Sales and Service Cloud, and adds Marketing Cloud Engagement contacts to them
            Account Creates or updates an account in Sales and Service Cloud for each contact that reaches this activity
            Choose Object Creates or updates any type of object record in Sales and Service Cloud. Select the object to update, and then select the fields to update with Marketing Cloud Engagement attribute data.
            Lead Creates or updates a lead record in the Sales and Service Cloud for each contact that reaches the activity.
            Case Creates a case and associates it to a Sales and Service Cloud contact that matches the Marketing Cloud Engagement contact’s ID.

            Custom

            Activity Name Description
            {Custom} An activity fully configured by the marketer

            See Also

             
            Loading
            Salesforce Help | Article