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Advertising Campaign Activity
Create an Advertising Audience and a simple Facebook advertising campaign without leaving Journey Builder. The Advertising Campaign activity creates an advertising campaign and posts your advertising content on social media. As the journey continues, customers populate the advertising campaign and see your advertisement.
The activity includes a setup assistant to help you link Marketing Cloud Advertising to Journey Builder. You can also set a retention period for campaign members to prevent oversaturating social media feeds with your advertisement.
The Advertising Campaigns activity supports only Facebook. The Advertising Audience activity supports multiple social networks.
Considerations
- To access this activity, enable Marketing Cloud Advertising and Journey Builder in your Marketing Cloud Engagement account. Contact your account executive if your account doesn’t include access to this feature.
- How often your advertisement displays on social media sites depends on many factors, such as your campaign budget and the size of your audience.
- Campaigns built using this activity optimize toward daily unique reach.
- Edit the activity at any time before journey activation. The campaign doesn’t begin until the journey is active.
- To edit the activity while a journey is in progress, create a journey version. You can adjust settings such as campaign name and budget, but you can’t modify campaign creative in Journey Builder.
- To increase reach for smaller audiences, a larger advertising spend can be necessary. When there are more people in an audience, there’s a greater chance that the advertisement is delivered to audience members in their newsfeed.
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