Loading
Salesforce now sends email only from verified domains. Read More
Journeys and Automations in Marketing Cloud Engagement
Table of Contents
Select Filters

          No results
          No results
          Here are some search tips

          Check the spelling of your keywords.
          Use more general search terms.
          Select fewer filters to broaden your search.

          Search all of Salesforce Help
          Behavioral Triggers Optional Features

          Behavioral Triggers Optional Features

          Use Behavioral Triggers to reach customers who abandon unpurchased items or services in their cart in Marketing Cloud Engagement (Einstein).

          Required Editions

          Available in Marketing Cloud Engagement Messaging and Journeys Pro, Corporate, and Enterprise editions.

          Horizontal vs Vertical Layout

          To display product information to your customers, you can use either a horizontal or a vertical view.

          Horizontal:

          horizontal layout of picture

          In a horizontal layout, images and text are side by side. The picture of the selected item is on the left, and the text describing the item is on the right.

          Vertical:

          vertical layout of picture

          In a vertical layout, images are above the text.

          Use Current Cart Feature

          This feature reflects the cart at the time the message is sent. If the user edits the cart, the message remains in its original state and isn’t updated.

          If the check box isn’t selected, the message reflects the items that were originally abandoned.

          Rating Stars Feature

          Select the rating field in the catalog so that your customers can use the rating stars feature. Customers can rate products on a scale of four to ten. And they can view the products sorted by their ratings from lowest to highest or highest to lowest. Marketers can show a product's average rating. The product catalog must contain this information. To build the rating visualization, indicate the maximum rating value.

          Styling Tab

          • Customers can change the color of the actual stars from the specified class.

          How to Use Reference Data

          AMPscript variables contain data about items in the original cart initialized for example item_<field_name>_<index>

          If the user has an updated cart, the updated cart is stored in the field, for example @cart_<field_name>_<index>

           
          Loading
          Salesforce Help | Article