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Use Data 360 in Journey Builder
Data 360 is optimized for messaging using Journey Builder. You can also use Data 360 to select an audience in Email Studio and MobileConnect. Audiences can include enriched unified individual records and new records. It’s important to consider consent management when sending.
When you create a journey, you select your audience in the Data Extension Entry Source in Journey Builder. To choose Data 360 audience, choose your audience from the Data 360 Segments folder in the Shared Data Extensions folder.
Managing Consent
We recommend that you employ the following practices to help manage consent when you use unified Data 360 audiences in Journey Builder.
- Consider applying Filter Contacts criteria to limit who is included in the audience when you
create the Entry Source. If it filters out many audience members, performance can be
degraded
Note if the SMS Activity appears later in the journey, you can use a Decision Split instead of filtering criteria for consent to Data 360 for entry source configuration. - When you configure an email activity to use a Data 360 audience, consider assigning a Publication or Suppression list for more consent management options
Email Activities
You can configure email activities in Journey Builder that use Data 360 audiences as either multi-step or single send journeys.
SMS Activities
When you configure an SMS activity in Journey Builder to use a Data 360 audience, select Send only to contacts who are subscribed currently in the Delivery Options configuration step. This selection helps prevent sending to individuals who didn’t opt in to receive the communication.
Push Messaging Activities
For push messaging using Data 360 audiences, use a multi-step journey. You can configure either a Push Notification, Inbox, or In-App Message activity to activate a MobilePush send. Consent for push messaging is managed in the MobilePush SDK.
Data Extensions
Check out Related Attributes in Activation on our Data 360 and Customer 360 Solution page.
