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Journey Builder Activities
Canvas activities include messages, decisions, updates, or a combination of these elements
Activities appear in the builder panel according to their headings: Messages, Advertising, Flow Control, Customer Updates, Sales & Service Cloud, and Custom.
Single Send journey activities are auto-populated on the canvas. The builder panel isn’t shown.
Split Activities
Split activities divide contacts into separate cohorts that follow different paths. The split allows each cohort to receive a different set of subsequent activities. For example, you want to separate the contacts in a journey into two groups by age: contacts who are older than 35 and contacts who are younger than 35. Place a decision split after the entry event, or any activity in a journey, to prompt Journey Builder to evaluate each contact’s data. In this example, Journey Builder sorts contacts by age. It funnels contacts who are older than 35 into one branch of the split and contacts who are younger into the other branch.
Custom split activities that use a data decision can allow a True or False (Boolean) decision, or a multiple-answer decision. Multiple-answer decisions send contacts down more than two decision branches. In other words, a custom activity can segment the audience into two or more paths based on the purpose of the activity.
Customer Update Activities
Customer update activities prompt Marketing Cloud Engagement to update a contact’s data in a data extension. You select a data extension where the activity updates existing data and choose the attribute or value that the activity is to update. Updating an attribute or value overwrites the value in an existing row; the existing value doesn’t increase and new rows aren’t added.
If no rows for the associated contact key exist, a new row is added. If the associated contact key has one or more existing rows, the existing rows are updated. New rows aren’t added.
Only sendable data extensions can be used with this activity.
Sales and Service Cloud Activities
Use Sales and Service Cloud activities to interact with Sales and Service Cloud. These activities are available in accounts with the Marketing Cloud Connector installed.
Custom Activities
The marketer or the marketer's organization fully configures custom activities. Examples of custom activities include custom messaging through uncommon channels or custom data update activities such as an evaluation of only specified data fields on contact records. For more details about developing custom activities, see Journey Builder API.
Find Out More
Find specific information about Journey Builder activities on each activity’s help page.
- Activity Type Reference
This table identifies and explains Activity Type messages displayed on the Contacts page in Journey Builder. - Undo or Redo a Canvas Action
Before you save or activate a journey, you can undo or redo up to 50 consecutive actions, one at a time, in Journey Builder. - Reuse a Journey Builder Activity
Make building a Marketing Cloud Engagement journey faster and easier by copying activities or groups of activities. Copied activities, with a few exceptions, don’t have to be configured again after you paste them on the Journey Builder canvas. - Path Optimizer Test Activity in Journey Builder
The Path Optimizer activity enables you to test up to 10 variations of a journey path to determine which path performs best. Use a sample from your contacts to test multiple versions of messages, wait times, channels, and message frequencies during an active journey. You can let Journey Builder pick the winner automatically based on email metrics such as opens, clicks, or unsubscribes. Or you can manually choose a winner at any time based on metrics tracked inside or outside Marketing Cloud Engagement. The remaining contacts take the winning journey path. - Wait Activities in Journey Builder
To manage the timing of messages in Journey Builder, add wait activities. A wait activity holds customers between activities for a specified amount of time before they move to the next activity. During wait activities, Journey Builder evaluates customers to see if they met a goal, reached criteria for a decision split, or engaged with a message. - Journey Builder Split and Join Activities
Journey Builder’s split activities allow you to customize a contact’s path through a journey. The join activity allows you to bring contacts from two or more paths into a single path. - Use the Ad Audience Activity
Use the Ad Audience activity to build an audience in Journey Builder. To use this activity, set up Facebook Twitter, Google Adwords, or LinkedIn as destinations in Marketing Cloud Engagement Advertising Audiences Administration. This activity is available only in accounts provisioned to use Advertising Audiences. - Advertising Campaign Activity
Create an Advertising Audience and a simple Facebook advertising campaign without leaving Journey Builder. The Advertising Campaign activity creates an advertising campaign and posts your advertising content on social media. As the journey continues, customers populate the advertising campaign and see your advertisement. - Update a Contact
Update or modify a Marketing Cloud Engagement contact record in Journey Builder using the update contact activity. - Configure the Sitecore Connect for SFMC Activity
Use the Sitecore Connect for SFMC activity to send contact status from Marketing Cloud Engagement to Sitecore as a contact moves through a journey.
