Configure an Existing Content Builder In-App Message in Journey Builder

Use the in-app message activity to power Journey Builder sends to Marketing Cloud Engagement contacts in a journey. An in-app message is a full-page, window, or banner message that is sent to users of your mobile app. The message is displayed when the user opens the app. You can use in-app messages to announce new content in your app, invite users to take a survey, or encourage users to enable features in your app. You can add in-app messages that you created in Content Builder to a Journey Builder Push activity.

1. In Journey Builder, drag the In-App Message activity to the canvas.
2. Click the In-App Message activity, and add a name and description.

   If applicable, name your activity. Otherwise, your content name serves as your activity name and is visible in all reports.

3. Click New Message.
4. Follow the directions to configure your in-app message.
5. Next to Message Configuration, click Edit.
6. Select the app that you want to send to.
7. Select the Active Message Timeframe.
   • To send the message whenever the contact reaches the activity, select Always Active.
   • To send the message only when the contact reaches the activity during a specified timeframe, select Custom Timeframe. Then select the start and end dates, times, and time zone.
   • To send and display the message when the user reaches the activity, select Dynamic Timeframe. Then define how long to wait before a message appears.
8. To configure the criteria to display your message, click Display Trigger.
9. To set the priority and message delay for the message, click Delivery Options.
10. To preview your message, click Summary. Use the device and view dropdowns to see how your message renders.
11. Click Summary.
12. For a subscriber-level preview for your message, click Subscriber Preview.
13. Click Done.