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Configure a Frequency Split
Journey Builder’s Frequency Split activity sends each contact down a path based on their individual engagement frequency. Real-time engagement analysis enables Einstein to automatically segment contacts, even in a running journey.
When a contact lacks enough engagement history for Einstein’s model, the contact follows the On Target path.
A remainder path is included if you don’t add all paths. When you add the On Target, Undersaturated, and Saturated paths, there’s no remainder path. When you add all paths, there’s no remainder path.
- Drag the Frequency Split activity to a place on the canvas where you want Einstein to segment your audience.
- Click the activity.
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Select the channel you’re sending from.
- When you select a mobile channel, select the app that you’re sending from.
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To configure the split, click Add Path next to each of the segment
paths to include.
- When you add the Almost Saturated path, select the appropriate saturation limit that indicates which contacts on this path reached saturation.
- Click Done.
To view your configured paths, hover over the split activity or any path. To update the activity’s configuration, stop the journey, then add or remove a path. When you remove a path, all activities on the path are removed, too.
- View Frequency Split Analytics
Einstein Engagement Frequency’s activity-level analytics in Journey Builder show how many contacts were evaluated after reaching the activity, and which paths those contacts took in the journey.
