Create an In-App Message Activity in Journey Builder

Use the in-app message activity to power Journey Builder sends to Marketing Cloud Engagement contacts in a journey. An in-app message is a full-page, window, or banner message that’s sent to users of your mobile app. The message appears when the user is in the app. Use in-app messages to announce offers, invite users to take a survey, or encourage them to turn on push notifications or location settings for your app.

1. In Journey Builder, drag the In-App Message activity to the canvas.
2. Click the In-App Message activity, and add a name and description.

   If applicable, name your activity. Otherwise, your content name serves as your activity name and is visible in all reports.

3. Click New Message.
4. Follow the directions to configure your in-app message.
5. Next to Message Configuration, click Edit.
6. Select the app that you want to send to.
7. Select the Active Message Timeframe.

   To send the message whenever the contact reaches the activity, select Always Active.

   To display the message only when the user reaches the activity during a specified period, select Custom Timeframe. Then, select the display start and end dates, times, and time zone. Sending begins at the defined start time for all users who reach the activity. The message display time can vary based on the number of users and when the device knows about the message. Optionally, you can schedule the message to begin sending before its display start time. Select Set a different start time for sending and specify the send start time. You can start sending as soon as the journey is activated, or at a custom start time. The time zone is the same for both display and sending. This approach helps you manage the sending window for a large number of users, making sure their devices have enough time to download the message. To learn more about how in-app messaging works, see In-App Message Sequence of Events.

   To display the message for a specific period after the user reaches the activity, select Dynamic Timeframe. Then, enter the duration for which the user can view the message.

8. To configure the criteria to display your message, click Display Trigger.
9. To set the priority and message delay for the message, click Delivery Options.
10. To preview your message, click Summary. Use the device and view dropdowns to see how your message renders.
11. Click Summary.
12. For a subscriber-level preview for your message, click Subscriber Preview.
13. To verify content and personalization before the actual send, click Send Test.
14. Click Done.