Configure the Email Activity

Use an email activity to power Journey Builder email sends to Marketing Cloud Engagement contacts in a journey.

1. Drag the Email activity onto the canvas and click it.
2. Enter a name and description.
   

   Note The email's name becomes the title of the activity unless you provide a custom title. If you don't provide a description, the system-generated description is provided.
3. Click Select Message
   For details on creating an email, see Create a Content Builder Email.
4. Click Message Configuration and complete the configurations.

   Saved Send Classification	Sets a send classification to use for this activity.
   Sender Profile	Determines whether the send uses a different sender profile than indicated in the send classification.
   Delivery Profile	Determines whether the send uses a different delivery profile than indicated in the send classification.
   Subject Line	Subject line of the email message sent by this activity. To send a dynamic subject email, select the Insert Dynamic Content icon next to the subject line. To add personalization to the subject line, select the Insert Personalization icon. When you edit the subject line, you must save the draft again to apply the change to this send.
   Preheader	Text displayed after the subject line when you preview an email. To send a dynamic subject email, select the Insert Dynamic Content icon next to the subject line. When you edit the preheader, you must save the draft again to apply the change to this send.

5. Click Delivery Options, and complete the options.

   Publication List	Adds subscribers to the send. The email activity checks this list for each contact to determine whether to send the email.
   Suppression List	Select a list of subscribers to suppression from the send. By selecting a suppression list that you want the system excludes any email addresses on the list from the send. Contacts often don't continue in the journey when they're excluded from a send. Journey Builder excludes contacts from a send due to factors such as domain exclusion, List Detective, presence on a suppression list, or opt-out list exclusion.
   Domain Exclusions	Select a data extension that contains a list of email domains to exclude from the send. By selecting your domain exclusion list, the system excludes any email addresses that use that domain.
   Exclusion Script	To exclude subscribers from the send, enter the AMPscript logic. Use the exclusion AMPscript function.
   Send Throttling	Throttle email sends by separately specifying the delivery window and hourly threshold for an email activity. For example, to implement a burst send during a specific time frame, define only a delivery window. Delivery Window: Determine the time during which emails are sent. Remaining contacts in the current activity receive emails during the Delivery Window on subsequent days. Hourly Threshold: Determine the maximum number of emails sent per hour within the specified Delivery Window. If you aren't using a Delivery Window, emails are sent every hour. If you don't specify an Hourly Threshold, no email sending limit is applied. Contacts that remain in the queue longer than 72 hours exceed the Triggered Send Expiration Policy and don't receive the message.
   Track Clicks	Determines whether the system collects tracking information on the links in an email.
   Suppress From Send Report	Determines whether sends with this activity are included in reports. If selected, sends from this journey are excluded from reports.
   Retain Send Log Data	Determines if send data is saved to the SendLog data extension.
   Send Tracking Results to Sales Cloud	Automatically send tracking results to the Sales Cloud. Accounts that use Marketing Cloud Connect see this option. To send tracking data to Sales Cloud, the contact ID must be related to All Subscribers on Subscriber Key in the event source data extension. The Contact ID must be the 18-digit Contact ID value created by Sales Cloud and Service Cloud. The 15-digit version isn't supported. This condition is automatically met when using the Salesforce Data Event to admit contacts. Send Tracking Results to Sales Cloud isn't available for Transactional Send journeys.
   Campaign Association	Associate a message with a campaign. Click Add.... Select a campaign. Click Save & Continue.

6. Complete the advanced options section. To enable any of these features, contact your Marketing Cloud Engagement account executive for more information.

   Triggered Send Name	When you create a Journey Builder email, a triggered send is created. Activating the journey creates the triggered send definition that the journey's email activity uses. Triggered Send Name is a system-generated value and can't be modified.
   Message Priority	Enables your account to choose the priority of triggered sends. For information about configuring your account to observe priority, see the Triggered Emails Guide.
   Add a Keyword	A piece of text metadata that is passed through with the email for use in Analytics and tracking.
   Multipart MIME	Determines whether the system sends the message using multi-part MIME. Multi-part MIME provides an HTML version of the message content to inboxes that can display it and a text-only version to inboxes that can't render HTML.
   Disable API calls after the error threshold is reached	An error threshold is a configurable limit that stops a send job when a designated number of errors occur. This option helps prevent a single error from stopping the entire job. For more information, contact your Marketing Cloud Engagement account executive.
   CC	Sends a copy of the email to the email addresses entered in this field. Email addresses in this field are visible to all recipients of the email.
   BCC	Sends a copy of the email to the email addresses entered in this field. Email addresses in this field aren't visible to recipients of the email.

7. Click Summary, and complete the configuration.