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Journeys and Automations in Marketing Cloud Engagement
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            Convert Lead Activity

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            1. Salesforce Help
            2. Docs
            3. Engagement: Journey Builder and Automation Studio

            Convert Lead Activity

            Use the Convert Lead activity in Journey Builder to convert qualified leads from Sales and Service Cloud into a contact or an account. Assign a lead owner and notify that person via email. Create an opportunity and task.

            Use this activity to convert only qualified leads. Journey Builder doesn’t verify that leads are qualified before conversion.

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            Salesforce Help | Article