Create a Behavior Trigger Email

After you create a Behavioral Trigger in Content Builder, you can create an email based on that trigger.

1. Create the email.
2. To dynamically add abandoned items into the body of the email, drag the items over the Behavioral Trigger Content Block.
   Email recipients get a personalized message. Two schedules factor in: the session timeout and the automation schedule. Session timeout is the period of inactivity that means a session is abandoned. Marketers can configure this period in the Behavioral Triggers application, and it can be as short as 15 minutes.

   After the session times out, a Behavioral Trigger writes the event to a data extension in near real time. Then, the next time your Behavioral Trigger Journey or automation runs, the Behavioral Trigger processes this record. For example, with a session timeout of 30 minutes and an hourly automation schedule, a subscriber gets their Behavioral Trigger message 31–91 minutes after their last click.

3. To include items in the email, set the maximum number of items. The default is 10.
   

   Tip If the customer browsed 50 items, don't show all 50 in the email.
4. For the marketer to select the most relevant items to show, select the DE column.
   The Max columns increment dynamically and collapse.
5. To show items in the email such as image name or price, choose the fields.
   On the Styling tab, when a field is added, the Behavioral Trigger dynamically adds a class in the Styling tab for the sales price. Marketers can add standard CSS to change that.

The HTML tab shows a sample markup that the user can't edit because the data is added dynamically. Behavioral Triggers shows the HTML so that the user can see how to style the email.

Note Don't modify the BT DE schema. You can add extra fields, but they must be nullable.