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Create a Filter
Create a filter to ensure that the intended Marketing Cloud Engagement contact enters your journey, follows a split activity path, or reaches the goal. Use contact data and journey data attributes in a filter as needed.
In entry sources, decision split activities, and other Journey Builder components, marketers can create a filter to admit contacts based on attribute values. Contacts that meet filter conditions are admitted. Filters consist of an expression, an attribute, an operator like equals or begins with, and a default or restricted value you choose. Create multiple expressions, and tell Journey Builder how they work together. Alternately, a filter can include attribute-to-attribute comparison. Compare contact and journey data attributes as needed.
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To find attributes to use in the filter, click Contact
Data.
Note Because journey data attributes are based on a snapshot of contact data, the attribute sets that appear after clicking Contact Data or Journey Data. Because journey data occurs after a journey is activated, you can’t use it to filter an entry source filter.- Click Journey Data for attributes in the state they were in when the contact entered the journey.
- Click Contact Data for attributes in the state they’re in when evaluation occurs after the event occurs.
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Find the attribute group that you want, and then the data extension and
attribute.
You can’t use encrypted fields and attributes that allow null values in an attribute-to-attribute comparison.
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Drag the attribute into the filter expression.
- When comparing attributes, drag another attribute to the right of the first attribute.
- If you’re using multiple attributes in the filter expression, drag another attribute under the first attribute.
- Select an operator.
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Add a default text value or choose from a list of preconfigured values.
- When using more than one attribute, group filter statements using And and Or operators.
- If using more than two attributes in the filter, create subgroups by clicking between the attribute and the And and Or operators.
