Create a Date-Based Event Entry

Use Date-Based Events in Journey Builder to use a date-based attribute from Contact Builder to determine when contacts enter the journey. Common use cases include birthday and anniversary campaigns. Other typical cases are journeys based on subscription dates or the last time a contact opened or used an app. If a contact doesn’t have a contact record in Marketing Cloud Engagement, they aren’t admitted into the journey.

Important Journey data is not available for messaging personalization or decision split criteria when you use the Date-Based Event entry.

Only sendable data extensions are available to use.

1. Drag Event onto the canvas.
2. Click Event.
3. Click Date Based Event.
4. Click Next.
5. Configure these settings.
   • Choose a Date type attribute. Data type is set in Contact Builder when adding attributes.
   • Choose how often this event fires for all contacts found in the data model in Contact Builder.
     • Yearly: Allows the event to fire a maximum of one time per year for each contact. This setting is used in birthday and anniversary scenarios.
     • Monthly: Allows the event to fire at most one time each month for each contact. This setting works well for monthly notices based on a billing date, for example.
     • None (run one time): This event fires one time for each contact. This setting is used for subscription reminders.

       Contacts are reevaluated for inclusion each time they're added to the event source data extension.

   • Determine the number of days, weeks, or months before or after the date of the event.
   • To configure the event by entering a number and using the menu, click Custom.
   • Set the time of day of the event and time zone.
6. Complete the configuration and click Next.