Create an Object Record

Use the Object activity in Journey Builder to create Sales and Service Cloud object records during a journey.

1. Drag the Object activity onto the canvas and click Configure.
2. Click Create New.
3. Select an object record field.
4. Map each object field using a Sales and Service Cloud field or Marketing Cloud Engagement attribute.

   Object field options vary by type.

5. Save the value for each object field.
6. Optionally, enter a name.