Create a Single Send Journey

Use the Single Send feature in Journey Builder to create a single-message journey for a batch audience. You can schedule Single Send journeys to send immediately or at a future date and time. And you can use Einstein activities to send at the optimal time and frequency for each contact.

1. In Journey Builder, click Create New Journey.
2. Navigate to Single Send Journey, and select the type of message to create.
3. To use Einstein STO to send the message to each contact at the best time for them, add the Send Time Optimization activity.
   1. To remove the Einstein STO activity, click Delete.
   2. When you use both the Einstein STO and the Engagement Frequency activities in the journey, the Engagement Frequency activity always appears before the STO activity.
   

   Note The Einstein STO and Einstein Engagement Frequency activities don’t support sending via the SMS activity.
4. To use Einstein Engagement Frequency to segment each contact by the frequency of messages that they’re likely to engage with, add the Engagement Frequency activity.
   1. The Undersaturated path is added by default, but you can choose a different path.
   2. To remove the Engagement Frequency activity, click Delete.
5. Click Done.
6. Click the Entry Source on the canvas. For email sends, select the data extension that contains the target audience. For push sends, select the audience.
7. Click Summary.
8. Click Done.
9. Click the message activity on the canvas.
10. Click Select Message or New Message.
    Follow the steps to create an email, push message, or SMS message in Journey Builder.
11. Click Summary.
12. Click Done.
13. Click the Schedule activity, and select On Activation or At specific date and time.
    1. If applicable, enter the date and time.
14. Click Done.
15. Click Save.
16. Click Validate and, if needed, follow the instructions to correct any errors found.
17. Click Send or Schedule.
    

    Note If you selected On Activation, the send begins immediately after you click Send. If you selected At specific date and time, after you click Schedule, the send begins at the future date and time you configured.

    

    Tip To cancel a scheduled Single Send journey, open the journey canvas, and click Cancel. Then click Cancel Schedule.