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Enable or Disable Google Analytics
The Google Analytics Free integration allows marketers with Journey Builder to apply automated tracking on email and SMS messages. Google Analytics users can also see reporting in Journey Builder that provides insights into how their customers are engaging with their messaging and web-based marketing. Marketing Cloud Engagement customers with the GA360 integration can also act on these insights by creating audiences in Google Analytics, then sending them to Engagement to use for remarketing.
To access Google Analytics in Journey Settings, enable the Google Analytics integration.
The Google Analytics integration tracks links in your journey emails and can track links by domain. Enable this integration to make it available in all journeys
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Click
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- To disable tracking for the journey, deselect Track links for all emails in this journey.
- To disable one or more domains, click X next to each domain. If you don’t deselect Track links for all emails in this journey, links in journey emails that point to any domain are tracked.
