Fire an Event

Entry events prompt Journey Builder to evaluate Marketing Cloud Engagement contacts for journey entry. An entry event occurs when records in a journey's entry event data source, often a data extension, are added, updated, or overwritten. Firing an event lets you kick off a journey using an API or an automation created in Automation Studio.

1. Create a Journey
   Use a Contact Data entry event to fire events in Journey Builder using a Marketing Cloud Engagement automation or an API entry event.
2. Define the Automation
   Define a Marketing Cloud Engagement automation using the Fire Event activity to fire an event prompting Journey Builder to detect updates. When you set up the Fire Event activity, select the same data extension used in the entry event you set up in your journey. Automations used for journeys can be set up in advance using Scheduled or File Drop Automations.
3. Run the Automation
   Prompt Journey Builder to filter contacts into journeys configured to use this entry event.
4. Confirm Journey Entry
   Check Journey Builder Analytics.