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Journey Analytics Dashboard
Access unified cross-channel performance data in Journey Builder, and easily track your marketing campaign’s effectiveness. Journey Analytics, powered by Google Analytics, unites Marketing Cloud Engagement SMS, push messaging, and email capabilities with Analytics behavioral data in a single dashboard. You can compare how goals configured in Google Analytics perform over time, and you can see ecommerce, messaging performance, and site usage data.
Track your marketing campaign’s effectiveness across views in your account for the date range you select. View and compare how goals configured in Google Analytics perform, and compare data over different periods.
To use Google Analytics in a journey, link your Salesforce and Google Analytics accounts, and follow Google’s login process.
Considerations
- Any user in your account can access the Journey Analytics dashboard in a journey.
- When Google Analytics is enabled for your account, tracking is available by default in all journeys.
- When you create another version of a journey, it includes tracking even if Google Analytics was disabled when the journey was created.
- The Journey Analytics data shown on the dashboard pertains to all versions of the journey and isn’t separated by journey version.
- The delivery rate is calculated by subtracting bounces from the number of total sends, and then dividing the total sends by that number. When there are no bounces, the delivery rate is 100%.
The Goals component in Journey Analytics isn’t linked or related to Journey Builder goals or exit criteria. For more information on goals, see Google Analytics help.
