Journeys and Messages

Journey Builder is a campaign planning tool in Marketing Cloud Engagement that enables you to design and automate campaigns that guide customers through their journey with a brand. Its foundation is the journey, which is the communication plan you design. Canvas activities tell Journey Builder how to communicate to and direct contacts in the journey. Contacts enter from an entry source. The journey then continually evaluates contacts to determine when to move them to the next activity.

Journey Builder supports these Marketing Cloud Engagement editions.

• Journey Builder Prerequisites
  Review these items before using Journey Builder in Marketing Cloud Engagement whether you’re a marketer or administrator.
• Permissions for Journey Builder
  Marketing Cloud Engagement user permission settings supersede user permissions granted in the Journey Builder app. Review the list of permissions required to access these features in Journey Builder.
• How to Optimize Journey Builder Performance
  The Journey Builder processing rate varies based on your data model, filters, configuration, activities, and content complexity. Journeys share processing resources, so stagger the start time for each journey to reduce the demand and increase the processing speed of individual journeys. Use the System Optimization Dashboard to identify and prioritize optimizations that could increase your overall throughput.
• The Journeys Dashboard
  The Journeys Dashboard provides an overview of all the journeys you create in Journey Builder. The overview includes journey type, status, and the last date changes were made. You can also see which version of a journey is accepting new contacts. In this dashboard, you can sort by journey, status, performance by entry total and goal attainment, or last modified date. You can also filter the list of journeys, open a journey, and access the journey creation workspace.
• Manage Customer Journeys
  Journey Builder’s enables you to efficiently create and track Single Send, Transactional Send, and Multi-Step customer journeys in Marketing Cloud Engagement from a unified workspace.
• Journey Settings
  To get the best performance from your journeys, configure Journey Settings to determine when the contact enters a Marketing Cloud Engagement journey and which address Journey Builder uses to message the contact.
• Entry Sources
  The entry source on the canvas tells Journey Builder where customers entering this journey come from. Each journey must include an entry source.
• Marketing Cloud Engagement Mobile App Events Overview
  Highly relevant and contextually aware interactions are the cornerstone of amazing customer experiences. Now, user behaviors on your mobile app can drive relevant and personalized touchpoints, powered by easy-to-configure listening rules in Journey Builder. Mobile App Events help your brand deliver mobile moments that matter by creating meaningful engagement, increasing brand loyalty, and generating a higher return on investment for your marketing campaigns.
• Use Data in Journey Builder
  The essential functions of Journey Builder depend on data. To maximize the reach of your journeys, explore how you can use data for filtering, personalization, and other Journey Builder tasks.
• Goals in Journey Builder
  In Journey Builder, a goal is a measurement of customer actions that you want to promote. Measure goals based on a goal target you set by creating a filter on contact data. After you activate a journey, Journey Builder evaluates contact data against the filter set as the goal target. When Journey Builder determines that a contact has met the goal, that contact is counted in goal target statistics. Reaching the goal can also prompt the contact to exit, if applicable.
• Activity Types
  Learn what each Journey Builder activity does.
• Activity IDs in Journey Builder
  Find any activity’s unique identifier in a draft, running, paused, or stopped journey after the journey is saved. This feature helps customers and Support agents locate the issue when troubleshooting an activity.
• Message Activities
  Messaging activities include email, SMS, LINE message, push notification, inbox message, in-app message, or any other form of content sent to contacts. To provide a mix of information about your brand or your product, vary the message content. Create message content before you build a journey.
• Journey Builder Activities
  Canvas activities include messages, decisions, updates, or a combination of these elements
• Sales and Service Cloud Activities
  Use Sales and Service Cloud canvas activities in Journey Builder to create or update object records for connected Marketing Cloud Engagement contacts. You can grant users access to create or edit Sales and Service Cloud activities, except users with the Marketing Cloud Engagement Administrator role.
• Journey Builder Administration
  Journey Builder includes an administrative interface that is accessed by clicking links in the top navigation.
• Analytics and History
  Journey Builder includes journey health, history, and dashboards.