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Journey Templates
Journey Templates are pre-defined journeys created by Salesforce or other users. Use a template as-is, or modify it to meet your use case.
Find a template in Journey Builder via one of these methods.
- Select a template from the gallery on the homepage after you log in to Marketing Cloud Engagement.
- In Journey Builder, click the Templates tab.
- In Journey Builder, click Create New Journey, and then click journey template.
Salesforce Templates
Each pre-designed Salesforce Template includes best practice guidance. Click outside the guide on the canvas, or click X to turn off best practice guidance.
Choose a template from these available options.
- Abandoned Cart - Everyday Purchase
- Abandoned Cart - Significant Purchase
- Anniversary Send
- Birthday Journey with Coupon
- Event Follow-up
- Welcome Journey
- Welcome Journey with Engagement
- Behavioral Targeting with Audience Studio
- Re-engagement
Shared Templates
Shared templates help you efficiently replicate journeys that address common use cases across your business unit. Users with the Journey Builder Create/Edit permission for the business unit where the template was created can edit and delete shared templates.
- Create a Journey from a Template
To create a journey using a journey template, select a template from the Marketing Cloud Engagement home page or in Journey Builder. Alternately, select a template from the template gallery, which includes both Salesforce and shared templates. Users with the Journey Builder Create/Edit permission in the business unit where the template was created can edit and delete shared templates. - Create a Shared Template
Create a shared template from a journey that you created in Marketing Cloud Engagement Journey Builder.

