Configure a Mobile App Event Entry Source

Use the Mobile App Event entry source in Journey Builder to listen for user behavior and admit contacts who take specific actions in your mobile app, such as installing the app or making a purchase. You can set a filter using App Event data attributes to ensure that only intended customers enter the journey. Mobile App Events aren’t stored in a data extension, but you can use Mobile App Event metadata as journey data.

For Journey Builder to react to App Events, the Name of the event and the attributes defined within Marketing Cloud Engagement must exactly match the name tracked by the MobilePush SDK. Pending your app and desired use cases, you can capture some events or attributes that are more descriptive than others. For example, purchase versus first purchase.

Important To use this entry source, first define your Mobile App Events in the Mobile App Event Management screen, and then implement tracking within the MobilePush SDK.

When selecting App Events, ensure that your app is collecting events that are in line with Journey Builder best practices for API Entry events. Note the volume of the App Events that you use for Entry.

Note Unlike other Entry sources, Mobile App Events aren’t saved into data extensions.

Follow these steps to configure the Mobile App Event source in Journey Builder:

1. Drag the Mobile App Event Entry Source onto the journey canvas.
   

   Note If you want to add a Mobile App Event Exit source, click and then Mobile Events Exit Criteria.
2. Click Select Event.
3. Select one event from the list.
4. Set the filter event criteria.
5. To review your configuration, click Summary.
6. Click Done.
7. Configure the rest of your journey, and then click Activate.

Note Exit or entry source can listen for up to 10 events.