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Object Activity in Journey Builder
Use the Object activity in Journey Builder to create or update a Sales or Service Cloud record in an object. You can also use this activity to create or update a custom object.
For example, use the Object activity to create and update a custom policy record indicating that a customer has received the email confirmation.
Considerations for Mapping Fields
- Some objects include options based on the type of field selected. For example, fields that support a user or a group include an icon that allows you to choose one of these options.
- To update the record of the person who entered the journey, choose Assign to the Person in the Journey. For example, this activity is useful when the object record type changes after journey activation, such as leads converting to contacts after entering.
- To use the output of event objects or objects created automatically, select an ID from the journey data to select from a list of these objects.
- To update the record with a Marketing Cloud Engagement attribute value, search for the attribute or locate the attribute field containing that value.
- To map a Sales Cloud Number field to a Marketing Cloud Engagement field, set up and save the Number field as a Decimal field. Or set the data type of both fields to Text.
- If you use Assignment Rules to define conditions for processing Sales or Service Cloud cases, map the Owner ID when you configure a Case Activity.
- Users can only query objects and fields they're granted access to in their Profile and Permission Sets.
- Create an Object Record
Use the Object activity in Journey Builder to create Sales and Service Cloud object records during a journey. - Update an Object Activity
Use the Object activity in Journey Builder to update Sales and Service Cloud object records that are created or updated by the journey or included in journey data.

