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Configure a Random Split
Journey Builder’s Random Split activity divides contacts in the journey into random groups. Contacts are grouped in up to 10 configurable paths that you create. As each contact reaches the activity, the contact is assigned a path at random based on the distribution that you select.
Each path is populated randomly, so its distribution of contacts often doesn’t match the configured percentage exactly. As contacts proceed through the activity, each path’s population gradually comes closer to its configured distribution percentage.
- Drag the random split activity onto the journey canvas.
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Add up to 10 paths.
By default, the activity shows two paths.
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Use the slider to set the contact distribution percentage for each path.
To ensure that the sum of all paths equals 100, Journey Builder adjusts the values that you enter.
- Click Done.
To test new creative content in Northern Trail Outfitters’ (NTO) email messaging, a marketer adds a random split activity with three paths to a journey. The marketer sets up two paths to use as test groups and sets distribution for the first path at 20%. This path includes an email activity with the new creative content. The remaining 80% of contacts follow the second path, which includes an email activity with existing content.
When a contact reaches the random split activity, that contact has a 20% chance of being assigned to one of the 10% paths. The same contact has an 80% chance of following the remainder path. After numerous contacts enter the journey, the marketer uses journey analytics to understand which path contains creative content that drives greater sales.
