Use the Journey Analytics Dashboard

To see robust data on Journey Builder emails, push messages, and SMS messages, access the Journey Analytics dashboard in your Google Analytics-enabled Marketing Cloud Engagement account. When the Analytics integration is enabled, any user in your account can access the dashboard in a journey.

To use Analytics in a journey, link your Salesforce and Analytics accounts, and follow Google’s login process. Then enable Analytics Tracking in Journey Settings, and add the domains whose UTM parameters you want to track. If you don’t add a domain, Analytics tracks all domains that the journey’s links point to.

Note The Goals component in Journey Analytics isn’t linked or related to Journey Builder goals or exit criteria.

1. To open the Journey Analytics dashboard, open a journey, and click .
2. Select the view to use.
3. To select a range of up to 30 days, click the date range. The date range must begin on or after the first day that the journey is active.
   You can also select another date range to compare to, but the date ranges can’t overlap. The date range must begin on or after the first day that the journey is active. The maximum date range between the first date and last date is 30 days. You can query the data for 2 years.

   When you select a date range and compare it with a different date range, the rate of change appears in each dashboard tile.

4. Click .
5. To add or remove a view, click View.
6. To select up to five goals, click Goals.
7. To select accounts and properties, click GA4 Property.
8. Click Done.
9. To select data streams, click Data Streams.
10. Click Done.
    

    Note Changes made to components and their display order persist after you leave the journey.
11. To select email or mobile message metrics, click Filters.
12. Choose whether to show channel performance in aggregate or segregated by channel.

To change the components’ display order, drag each component to the desired position.

Tip When SMS activities generate Google Analytics metrics, reporting doesn’t appear in the Content section. SMS messages don’t include content assets or blocks.