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Use the Ad Audience Activity
Use the Ad Audience activity to build an audience in Journey Builder. To use this activity, set up Facebook Twitter, Google Adwords, or LinkedIn as destinations in Marketing Cloud Engagement Advertising Audiences Administration. This activity is available only in accounts provisioned to use Advertising Audiences.
Journeys that use the Ad Audience activity must include email addresses as the attribute in the Entry Event. Contacts in a journey that don’t include an email address can’t populate an Advertising Audience. Refresh Rate determines how often the ad audience pulls in data from Journey Builder. Refresh Rate is set to refresh as soon as possible according to how your account is provisioned.
- Drag the Ad Audience activity onto the canvas.
- Enter a name and description.
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Select an advertising network and account to target.
Tip Use this advertising account only with the advertising network that you select here.
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