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Configure an Engagement Split
The Journey Builder Engagement Split activity sends contacts down a Yes or No path based on whether they open the email or click a link or if the email bounces.
To use an Engagement Split, enable the tracking feature for your email message. At least one message activity must occur before an Engagement Split. To allow the system time to track engagement for all preceding messages, a wait activity must occur between the last message and the Engagement Split. Add at least a 1-hour wait between the message activity and the Engagement Split to allow enough time for your subscribers to engage with the message.
The term “open” refers to when a subscriber clicks a link in an email. If a subscriber has images disabled in their inbox, opens related to that image aren’t recorded. If the subscriber clicks a link in the same message, it’s counted as an open.
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Drag the engagement split activity onto the canvas.
At least one email activity must precede the split.
- Click the activity.
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To configure the engagement split, select an email message to monitor.
Journey Builder lists all applicable messages in activities that come before the engagement split in the journey.
- Click Message Metrics.
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To send contacts down the Yes branch, choose the criteria.
The criteria are used to track opens and clicks for the email.
- If you select Links, select or enter the URLs that you want the Engagement Split to monitor. A URL is listed one time, even if you add it multiple times. You can’t use Mailto URLs, URLs with query parameters, and URLs with fragments (using the # character). Enter the full URL including https. You can monitor links that include unsubscribe or update profile links.
- Click Summary.
- Click Done.
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To view Yes and No paths, hover over the path beneath the configured
activity.
Tip After configuration, you can hover over the activity to view details.
