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WhatsApp Chat Message Analytics in Marketing Cloud Engagement
After you activate your journey, you can view your WhatsApp Chat Message performance.
WhatsApp doesn’t give opt-out information back to brands. Brands can discern opt-out rates by evaluating their message bounces. This analysis also shows users who are offline and bounced messages.
Sends, deliveries, read, and failed statuses are aggregated and reported via the Salesforce platform.
- In the Journeys Dashboard, click the journey you want to view.
- Click the WhatsApp Activity.
- Select the timeframe that you want analytics for.
- View the message delivery and open rates.
To view more detailed message data, you can create a data extract.
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