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Journeys and Automations in Marketing Cloud Engagement
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          Add a Call-to-Action Button in a WhatsApp Message

          Add a Call-to-Action Button in a WhatsApp Message

          Add a button in your WhatsApp message that takes customers to a web page, such as an order status or product page. This makes navigation easier, helping increase engagement.

          Required Editions

          User Permissions Needed
          To create messages: Marketing Cloud Administrator, Marketing Cloud Channel Manager, or Marketing Cloud Content Editor/Publisher
          To manage journeys: Marketing Cloud Administrator, Marketing Cloud Channel Manager, or Marketing Cloud Content Editor/Publisher
          Note
          Note CTA URL is supported only in accounts with Unified Messaging. For more information, contact your Account Executive.
          1. In Content Builder, select Create | Chat Messaging | WhatsApp Template Message.
          2. To see your approved templates, click Browse.
          3. Select the template you want to use, and click Select.
          4. Select the language you want to use, and click Next.
          5. Enter the body text and replace the variable values.
          6. In the button text field, enter the label displayed on the button. In the CTA URL field, enter the destination link that opens when the user taps the button.
          7. Save your changes.

          Your template message is ready to send in Journey Builder.

           
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