Personalize Your WhatsApp Template Messages in Marketing Cloud Engagement

After your template message is approved, you can personalize your messages using Content Builder.

1. In Content Builder, click Create.
2. In the dropdown, select Chat Messaging, and then select WhatsApp Template Message.
3. To see your approved templates, click Browse.
   Templates created after July 12, 2024 include the WhatsApp Business account (WABA) ID in the file name.
4. Click the template you want to use, and click Select.
5. Select the language you want to use, and click Next.
6. Select the variables to use in your message.

   After approval, you can add only variables to the templates. You can’t edit the rest of the message.

   1. Complete the header using personalization tags or AMPscript.
   2. Complete the message body using personalization tags or AMPscript.

      Personalization tags or variables can't be more than 60 characters for headers and 1,024 characters for messages. Facebook rejects messages that exceed these limits.

   3. Add button text up to 20 characters.
7. Save your changes.