WhatsApp Template Message Elements

Header

The header appears at the top of your message. Make your content stand out by placing it in the header section. In addition to text, you can include an image, document, or video file in the header.

See WhatsApp Media Attachments in Marketing Cloud Engagement.

Body

The body is the main section of your message. In addition to text, you can include variables and emoji to personalize your message. You can also add data available in Engagement Data Extension to individualize your conversation.

When including variables, personalization fields {{1}}, {{2}}, {{3}}, and {{4}} are automatically added to the body of your message. These fields use AMPscript strings and personalization tags and map to Data Extension columns after your template is approved.

Footer

The footer appears after the message body. Include copy that complements your main template message, such as an opt-out message. An opt-out message ensures that your customers have a way to leave your channel whenever they want. It also discourages users from blocking or reporting your business when they don’t want to receive more messages from you, which ensures a higher-quality rating for your business.

Buttons

Include buttons in your message to increase engagement with your campaigns. Marketing Cloud Engagement supports two button types: Call to Action and Quick Reply. A template message can include only one button type.

A Call to Action button invites a customer to perform an action outside of WhatsApp, such as calling a phone number or visiting a website. You can have one Call Phone Number button and one Visit Website button per template message. The Visit Website button can be static or dynamic.

A Quick Reply button encourages a customer to reply to your message. For example, if you send a template message asking your customer if they want to learn more about a special offer, you can include Yes and No buttons. You can have up to three Quick Reply buttons per template message.