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WhatsApp Template Message Approval
After you create a template, submit it for approval. Approval decisions can take up to 24 hours. When a decision is made, a notification appears in your WhatsApp Manager, and your Business Manager admins receive an email.
If the template is rejected, you can edit and resubmit it for approval or appeal the decision. Appeals must include a sample. For more information, see Meta’s Message Templates guidelines.
Considerations
- A template’s status can change based on a review decision, appeal outcome, or updated quality rating.
- Only message templates with an active status are imported into Content Builder for personalization, sent to customers, and available for journeys.
- If an active template’s status is changed to In Review or Rejected, all active journeys using the template fail to send the message.
- If an approved template’s status changes to Disabled, edit and resubmit it for approval.
- You must resubmit an edited template for approval. When resubmitted, its status is set to In Review.
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