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Improve Marketing Strategies with Agentforce in Marketing Intelligence
Agentforce brings generative AI to Marketing Intelligence in Marketing Cloud Next, enabling agents to analyze your data and recommend actions to improve performance.
- Pause Underperforming Ads with the Paid Media Optimization Agent (Beta)
The Paid Media Optimization Agent analyzes ad performance, recommends which ads to pause, and lets you take action directly in Marketing Intelligence for supported channels. It helps you optimize campaigns and manage budgets without switching between reports or dashboards.

