Third-Party API Connectors for Marketing Intelligence

Marketing Intelligence provides third-party API connectors that help you bring data from ad networks, analytics tools, and social media platforms into a unified view. By connecting these sources, you can analyze performance across channels and see how fields are mapped.

Marketing Intelligence offers both standard and custom connector options for third-party platforms. Standard connectors provide predefined field mappings for quick setup. Custom connectors let you select specific dimensions and metrics for your unique business needs.

• Create Data Pipelines With Third-Party Vendors
  Connect to a marketing data source by setting up a data pipeline. After creating a data pipeline, DLOs, DMOs, and transforms are generated and automatically connect your data to the data model. You can monitor the pipeline’s performance and health through the Pipeline Record Page.
• Custom Connectors for Marketing Intelligence
  Marketing Intelligence includes a prebuilt connector library for popular ad platforms and analytics tools. Custom connectors extend this library to ingest data from sources with specific reporting requirements, custom configurations, or fields that aren't available in standard connectors. Configure a custom connector to define exactly what data to extract, including specific dimensions and metrics. Map fields manually to align data with the Marketing Intelligence semantic data model.
• Setting Up a Custom Connector
  Use Marketing Intelligence's prebuilt API connectors to connect to paid media and analytics platforms and automatically generate the data pipelines you need.