Enable Data Governance Permissions for Objects in Marketing Intelligence

To use Data 360 Data Governance features for Marketing Intelligence, grant access to objects according to an access policy.

Marketing Intelligence continues to evolve after setup. Each time a data source is connected or a pipeline is deployed, new Data 360 objects automatically generate in the background. As new objects are created and existing ones become relevant to new use cases, permissions must be continuously managed to ensure that users have the appropriate access.

You can manage access using either attribute-based access control (ABAC) or role-based access control (RBAC).

• Attribute-Based Access Control (ABAC): Allows or denies access based on attributes of the user, data, or environment.

• Role-Based Access Control (RBAC): Defined as part of a permission set and controls which data spaces, objects, and fields within those data spaces users can access.

These options provide granular control over user access to data. Follow the steps in Grant Access to Data 360 Objects to assign objects to an available policy.

Associated Data 360 Objects

Object Type	Category	Name	Additional Information
Data Lake Object (DLO)	Engagement	Engagement	Marketing Intelligence engagement data
	Profile	Profile	Profile category data
	Other	Other	Other category data
	Engagement	SecondaryEngagement	Secondary engagement data
	Profile	SecondaryProfile	Secondary profile data
	Other	SecondaryOther	Secondary other category data
Data Model Objects (DMOs)	Core Marketing Objects	Campaign	Campaign information and metadata
		Ad	Advertisement details
		MediaBuy	Media buying information
		MediaBuyPackage	Media buy package details
		MarketingChannel	Marketing channel definitions
		MarketSegment	Market segmentation data
	Ad-Related Objects	AdConversionTag	Conversion tracking tags
		AdExchange	Ad exchange information
		AdKeyword	Keyword targeting data
		AdStrategy	Ad strategy definitions
		AdSite	Site placement information
	Engagement Summary Objects	ConversionEngagementSummary	Conversion engagement metrics
		DeliveryEngagementSummary	Delivery engagement metrics
		DeliveryVerificationEngmtSummary	Delivery verification metrics
		WebEventEngagementSummary	Web event engagement data
		WebPageEngagementSummary	Web page engagement metrics
	Audience & Targeting Objects	MarketingChannelEngagedAudience	Engaged audience data
		MarketingChannelTargetedSegment	Targeted segment information
		DeviceTypeConfiguration	Device targeting configuration
	Web & Digital Objects	Website	Website information
		Webpage	Individual webpage data
		WebsiteEvent	Website event tracking
		WebsiteSource	Website traffic sources
	Social Media Objects	SocialMessage	Social media message data
		SocialPage	Social media page information
	Product Object	Product	Product information details
Calculated Insights (CIOs)	Performance Metrics	CPA	Cost Per Acquisition
		CPC	Cost Per Click
		CPM	Cost Per Mille
		CPV	Cost Per View
		CPCV	Cost Per Completed View
		CTR	Click Through Rate
		ConversionRate	Conversion rate calculation
		InteractionRate	Interaction rate metrics
		ViewRate	View rate calculations
	Social Media Metrics	CostPerEngagement	Cost per social engagement
		CostPerFollow	Cost per follower
		CostPerLike	Cost per like/reaction acquisition
		SocialEngagementRate	Social engagement rate
	Video Metrics	VideoCompletions25Rate	25% video completion rate
		VideoCompletions50Rate	50% video completion rate
		VideoCompletions75Rate	75% video completion rate
		VideoFullyPlayedRate	100% video completion rate
		VideoViewRate	Video view rate
	Financial Metrics	ROAS	Return on Ad Spend
		ROI	Return on Investment
		CampaignBudget	Budget calculations
	Website Analytics	AverageTimeOnWebsite	Average time spent on website
		WebsiteVisitBounceRate	Website bounce rate
	Aggregation Metrics	WeightedPositions	Weighted position calculations
		UniqueCampaigns	Unique campaign counts
		UniqueMarketSegments	Unique market segment counts
Data Pipeline Objects	Supported Data Sources	Campaign, MediaBuy, Ad, MarketingChannel, Delivery, Conversion, ConversionTag, Site	Object types created for supported data sources
	Object Type Catergories	OTHER: Campaign, MediaBuy, Ad, MarketingChannel, ConversionTag, Site	Object Types
		ENGAGEMENT: Delivery, Conversion	Object Types
	Campaign Attribution Objects	campaign-attribution	Main attribution object
		campaign-attribution-logical-view	Attribution logical view
		campaign-attribution-semantic-relationship	Attribution relationships
	Segment Intelligence Objects	market-segment	Market segment intelligence data
Marketing Performance Objects	Performance Dimensions	UnifiedChannelDateTime	Unified channel date/time dimension
		UnifiedChannelMarketSegmentName	Unified channel market segment dimension
		UnifiedChannelType	Unified channel type dimension
		UnifiedChannelName	Unified channel name dimension
		UnifiedChannelNameFromDataSource	Unified channel name from data source
	Performance Measurements	TotalMarketingClicks	Total marketing clicks measurement
		TotalMarketingComments	Total marketing comments measurement
		TotalMarketingCTR	Total marketing CTR measurement
		TotalMarketingImpressions	Total marketing impressions measurement
		TotalMarketingShares	Total marketing shares measurement
		TotalMarketingVisits	Total marketing visits measurement
Schema Objects	Advertisement	Ad	N/A
	Campaign	Campaign
	Conversion	Conversion
	Conversion Tracking	ConversionTag
	Delivery	Delivery
	Verification	DeliveryVerification
	Device	Device
	Audience	EngagedAudience
	Ad Exchange	Exchange
	Keyword	Keyword
	Channel	MarketingChannel
	Media Buy	MediaBuy
	Media Package	MediaBuyPackage
	Product	Product
	Site	Site
	Strategy	Strategy
	Targeting	TargetedSegment
	Web Analytics	WebAnalyticsEvent
	Web Analytics	WebAnalyticsPage
	Website	Website
	Website Event	WebsiteEvent
	Website Page	WebsitePage
	Website Source	WebsiteSource

If you have more than one data space, grant access to objects in each data space. Object names in non-default data spaces follow the convention of <DataSpace Prefix>_<Object Name>.