Get Started With Marketing Intelligence in Marketing Cloud Next

Marketing Intelligence in Marketing Cloud Next helps you analyze marketing performance using the power of Data 360 and Tableau. To get started, make sure you have the required roles, and permissions. Admins can enable Data 360, deploy the semantic model, and install the app to unlock insights and optimize campaigns.

• Required Roles and Permissions for Marketing Intelligence
  Before you set up Marketing Intelligence in Marketing Cloud Next, confirm that you have the necessary roles and permissions to access the data and features. Choose from three standard permission sets for these roles: Admin, Data Specialist, and Marketing Manager. A Salesforce admin can assign permission sets to users.
• Set Up Marketing Intelligence
  Setting up Marketing Intelligence in Marketing Cloud Next involves activating Data 360 and Tableau Next, deploying the semantic data model, and installing the app. You can also customize some of the settings.
• Create Users and Assign Permissions
  Create users and provide access to Marketing Intelligence features by assigning them the appropriate permission set.