Optimize Marketing Strategies with Marketing Intelligence Analytics

Marketing Analytics provides out-of-the-box dashboards in a centralized location, helping you navigate between them easily. After you connect a data pipeline, Marketing Intelligence in Marketing Cloud Next automatically generates dashboards to help you analyze campaign performance and make data-driven decisions.

For a comprehensive view of cross-channel performance, explore the Performance Overview dashboard, which consolidates data from multiple sources into a single, unified report. With a campaign summary providing key insights, you can quickly assess advertising performance and optimize your strategy. Customize the Campaign Summary to focus on the metrics and benchmarks that matter most to your goals and channels. See Customize the Campaign Summary.

View all available out-of-the-box dashboards under Channel Analytics to gain insights that help you evaluate campaign performance. Optimize channels such as Facebook Ads, Google Ads, and YouTube Ads by analyzing key metrics such as click-through rate (CTR), cost per click (CPC), and cost per acquisition (CPA). Use analytic graphs to illustrate trends such as conversions over time, CPA over time, and conversions by campaign.

Use Collections in the Marketing Analytics tab to organize dashboards in one place. Group standard and custom dashboards into collections to make them easier to find, access, and manage. Collections streamline workflows and help you keep related dashboards together for quicker analysis.

Campaign Attribution links your campaigns to conversions, providing a full view of the sales funnel—from the initial touchpoint to the final sale. The Attribution Dashboard offers an overview and key metrics for the first and last touchpoints, helping you to analyze attribution data using different models. Customize your view by selecting the start time and choosing the first or last touch.