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            Configure a Multi-Touch Attribution

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            Configure a Multi-Touch Attribution

            Configure how engagement signals distribute conversion credit to evaluate the customer journey.

            Required Editions

            Available in: Developer, Enterprise, Performance, and Unlimited editions.
            User Permissions Needed
            To configure a multi-touch attribution Marketing Intelligence Admin
            1. In Marketing Intelligence, from the Data Management tab, click Touch-Based Attribution.
            2. Click New Attribution.
            3. Select the data space, name your attribution, add a description, and then click Next.
            4. Set the Lookback Window—defines how far back to consider touchpoints before a conversion.
            5. Set the Identity Resolution Rule—defines how customer interactions across devices or channels are linked to a single identity.
            6. Select the attribution models.
            7. Save your work.
            8. Add a signal.
              1. Click + Engagement Signal and then select the signals you want to add.
              2. Click Apply.

                Signals marked as suggested are preconfigured templates. Selecting a suggested signal automatically creates the signal without extra configuration.

            9. Create a new signal.
              1. Click New Signal.
              2. Select the data space and engagement DMO, and then click Next.
              3. Select the user identifier, timestamp identifier, and the event identifier and then click Next.
              4. Determine the event count definition and then click Next.
              5. (Optional) Add filters to help define the specific engagement signal.
              6. Click Next.
              7. Name the signal and then click Save.
                The system creates the signal and adds it to the signal list for selection.
            10. Add a conversion metric.
              1. Click + Conversion Metric.
              2. Select the metric and then click Apply.
            11. Create a new conversion metric.
              1. Click + Conversion Metric.
              2. Select a signal and then click Next.
              3. Name the metric.
              4. Set the aggregate function—how the system calculates the selected field values.

                For example, use SUM to total a value like revenue, or COUNT to tally the number of occurrences like orders.

              5. Save your work.
                The conversion metric is created and can be selected from the metric list.
            12. Click Deploy.

            The attribution deploys in the background, and results become available for analysis in dashboards after deployment completes.

             
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