Align Sender ID with SMS Campaigns

To adhere to compliance guidelines, build customer trust, and improve deliverability, choose the right sender ID for your SMS campaigns based on message type.

Note Using the same code for transactional and marketing messages isn't allowed in some countries. Contact your Salesforce or aggregator representative for guidance.

Using separate SMS sender IDs helps users opt out of marketing messages without blocking important notifications from your brand. This method meets regulations for easy opt-outs, and carriers are less likely to filter messages. You can also measure the performance and user engagement of each message type. This table shows the appropriate sender ID to use for different SMS types.