Add Contacts and Capture Their Information

Store contact information using the MobileConnect mobile opt-in and info capture templates in Marketing Cloud Engagement.

For example, Northern Trail Outfitters (NTO) wants to add new contacts and tailor marketing campaigns to these contacts’ ZIP codes. They create a mobile opt-in message with the keyword SIGNUP. When customers respond, Northern Trail Outfitters prompts them to text in their ZIP code. NTO then stores this information in a contact record. NTO also sends a confirmation message that includes a coupon code for 10 percent off the next in-store purchase when the customers show the coupon on their phone.

Note You can capture multiple attributes in a single Info Capture message, but each attribute results in a separate SMS message. More messages can cost more for subscribers who have limited text and data plans.

1. Create a mobile opt-in message.
   1. In the confirmation message, include the keyword in the info capture template. For example: Thanks for subscribing! You will receive approx. 4 messages per month. Text ZIPCODE to find deals in your area!
2. Create an info-capture message.
   1. Include the attribute you want to capture. For example: ZipCode
   2. To prompt the subscriber to send in information, include an outbound response message. For example: Text in your ZIP code to find deals in your area!
   3. To confirm receipt of the information, include a confirmation message. For example: Thanks for the information. Talk to you soon!
      You can also include a coupon code in your confirmation message.
3. Schedule or send the mobile message.
4. Schedule or send the info capture opt-in message.
5. Distribute the call to action.